All-new mid-size Gran Torino '72
...better ideas from Ford

Ford Publication 5304 July 1971, Page 14


Well, I guess we have to give Ford some credit for using African-American models in their 1971 print advertising, but this image bugs me.  It misses the mark in a couple areas.  First of all, there's the assumption that the Black guy can't afford more than the baseline Torino.  He doesn't even get the cool '72 grill!  And then it's a blended group, perhaps a sports team?  But nobody looks happy except the coach.  None of the kids are smiling, and I think they've been airbrushed in.  The big kid in back doesn't even have legs!

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Eric Elfner
October 2011

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